Category Archives: Social Media Basics

Social Media 101: Where Do I Start If I Want To Learn More?


Social media is everywhere you go today.  It’s what everyone talks about.  It’s what many people use to describe lots of things (even when they don’t have a clue what they’re talking about).  So to you, this may sound a lot like 1999 when a whole bunch of people were talking “surfing the web”, “monetizing eyeballs” and the buzz was that companies like The Globe,  GeoCities, and were taking over the world.  And look what happened with that?  Bustado and most of them gone.  So is Social Media pretty much the same thing?  Is it the hot fad like Boy Bands– here today and then we’re going to laugh at how silly everyone was a few years from now?  Recent articles in pubs like AdAge and essay’s from folks like Malcom Gladwell have started questioning this “outsized enthusiasm for social media” and its impact on our world.  And in the middle of some of the debate going on right now, it might be easy to crawl under the covers and feel encouraged that this facebooky-tweeter stuff may just all go away and life will go back to its safe and predictable orbit of the sun.  So is that what you should do?

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