If you’ve never attended a Local University Seminar– you are missing something unique. The world’s top experts in Local search and digital marketing—who usually only speak at major conferences in places like New York, San Francisco and London—come together and travel to towns and cities that typically don’t get to see this level of talent. And Local University isn’t just about watching- the intimate setting lets local businesses have a once in a lifetime opportunity to ask questions and have one-on-one conversations with the top minds on Google, Yahoo, Bing, Facebook, Twitter and every important digital marketing platform.
Last week the Local University faculty came together for an event hosted by The Philadelphia Business Journal at the City’s University of The Sciences Auditorium. Through the pictures below you can get a sense of what it’s like to be there- the energy and fun that makes Local U unique. A good reason to keep an eye out for when the event comes to your city…
A Day In The Life Of Local U
Local U Faculty Ed Reese of Sixth Man Marketing in Spokane and Aaron Weiche of Spyder Trap Marketing in Minneapolis chat with an attendee about her local digital marketing challenges.
SearchEngineLand & MarketingLand Editor-in-Chief Matt McGee reviews his top tips and insight for “Getting Social Online” for the Local U crowd.
Local University co-founder David Mihm (Director of Local Search Strategy at SEOMoz in Portland, Oregon) reviews the basics of digital marketing terminology.
Left to right: Local businesses wrestle with difficult questions related to showing up in search results and the panel helps out; Google’s Joel Headley helps the crowd understand how the engine works; Local U co-founder Mike Blumenthal (known worldwide as the Google Local expert “Professor Maps”) engages with an attendee…
From left: Q&A with the Local U faculty; Local Search consultant and trainer Mary Bowling– based out of Denver– covers website optimization basics.
Mike Ramsey, President of Nifty Marketing of Burley, Idaho, explains how “Getting Reviews (and other hard things in life)” can actually be fun….
Matt McGee talks about why a businesses primary social asset is their blog.
Left: Mike Blumenthal demonstrates mobile local search technology with a Siri assisted call to Barbara Oliver Jewelry; Right: Analytics expert Ed Reese goes under the hood to overview “Understanding Your Website’s Traffic”.
Local U Faculty members David Mihm, Will Scott, Mike Ramsey and Aaron Weiche pose for paparazzi and adoring fans after wrapping another Local U event…
(All photos by John Denny).
About John Denny
John’s digital experience dates back over two decades, to before the web was born. He is currently VP Marketing for Advance Digital, and is a regular writer and speaker on topics including Search, Social Media, Content Marketing, Local Media and the Digital Marketing Revolution.
I’ve been working in marketing and advertising since 1985, online marketing since 1992, and had my first experience with the revolution that is search working with the pioneering AltaVista search engine in 1996. I’ve run $100 million TV campaigns for Fortune 500 companies and lived the wonderful, reliable era of mass advertising and long client lunches by the Four Seasons LA pool. And what I can tell you having done this for a while is the safe and predictable orbit of your marketing universe has ended. If you are a marketer, advertiser or just a business trying to get a few customers, disruption is here. All that you need to do to get done what you need to get done, is changing very quickly. Social Media, Content Marketing, Search Engine Optimization, Paid Search, Analytics and Mobile Marketing are revolutionizing the way you get people to buy whatever it is you’re selling. And you either need to get on the bus and starting tooting the horn, or at the very least figure out how not to get run over. This blog is here to help you do that.
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