The Local University Experience

David Mihm Local UIf you’ve never attended a Local University Seminar– you are missing something unique. The world’s top experts in Local search and digital marketing—who usually only speak at major conferences in places like New York, San Francisco and London—come together and travel to towns and cities that typically don’t get to see this level of talent.  And Local University isn’t just about watching-  the intimate setting lets local businesses have a once in a lifetime opportunity to ask questions and have one-on-one conversations with the top minds on Google, Yahoo, Bing, Facebook, Twitter and every important digital marketing platform.

Last week the Local University faculty came together for an event hosted by The Philadelphia Business Journal at the City’s University of The Sciences Auditorium. Through the pictures below you can get a sense of what it’s like to be there- the energy and fun that makes Local U unique.  A good reason to keep an eye out for when the event comes to your city…

A Day In The Life Of Local U

Ed Reese, Aarron Weiche at Local U Philadelphia

Local U Faculty Ed Reese of Sixth Man Marketing in Spokane and Aaron Weiche of Spyder Trap Marketing in Minneapolis chat with an attendee about her local digital marketing challenges.

Matt McGee presents at Local University Philadelphia

SearchEngineLand & MarketingLand Editor-in-Chief Matt McGee reviews his top tips and insight for “Getting Social Online” for the Local U crowd.

David Mihm presents at Local University

Local University co-founder David Mihm (Director of Local Search Strategy at SEOMoz in Portland, Oregon) reviews the basics of digital marketing terminology.

Local University Philadelphia questions on local searchGoogle's Joel Headley presents at Local UniversityMike Blumenthal at Local University Philadelphia




Left to right: Local businesses wrestle with difficult questions related to showing up in search results and the panel helps out; Google’s Joel Headley helps the crowd understand how the engine works; Local U co-founder Mike Blumenthal (known worldwide as the Google Local expert “Professor Maps”) engages with an attendee…

Local University faculty discuss Local SearchLocal Search expert Mary Bowling presents at Local University








From left: Q&A with the Local U faculty; Local Search consultant and trainer Mary Bowling– based out of Denver– covers website optimization basics.

Local Search expert Mike Ramsey presents at Local University

Mike Ramsey, President of Nifty Marketing of Burley, Idaho, explains how “Getting Reviews (and other hard things in life)” can actually be fun….

Local Search expert Matt McGee presents at Local UMatt McGee talks about why a businesses primary social asset is their blog.

Mike Blumenthal Local UEd Reese covers analytics at Local University








Left: Mike Blumenthal demonstrates mobile local search technology with a Siri assisted call to Barbara Oliver Jewelry; Right: Analytics expert Ed Reese goes under the hood to overview “Understanding Your Website’s Traffic”.

Local Search experts David Mihm, Will Scott, Mike Ramsey, Aarron Weiche

Local U Faculty members David Mihm, Will Scott, Mike Ramsey and Aaron Weiche pose for paparazzi and adoring fans after wrapping another Local U event…

(All photos by John Denny).



John’s digital experience dates back over two decades, to before the web was born. He is currently VP Marketing for Advance Digital, and is a regular writer and speaker on topics including Search, Social Media, Content Marketing, Local Media and the Digital Marketing Revolution.

One response to “The Local University Experience

  1. Pingback: Local Search Expertise Right At Your Finger Tips - Aaron WeicheAaron Weiche

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