Category Archives: Reviews

Review Management: Going On Offense With A Proactive Plan

Yesterday I recapped a great Webmaster Radio  interview John Carcutt and Ross Dunn did with Google Places expert Mike Blumenthal, where he specifically talked about his philosophy about reviews.  It’s worth calling out one specific point he made during that interview that’s significant:

To me, a review is effective when a customer see’s it-  and the impact on the algorithm is secondary.  The value of a review is in the credibility it provides and the call to action on the part of  somebody seeing your  listing.

The key idea is that you shouldn’t be chasing reviews to increase your rank in the search engines, or have a knee-jerk reaction to every change in Google’s algorithm.

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John Carcutt and Ross Dunn Interview Google Expert Mike Blumenthal (“Professor Maps”) About Local Search

This week on Webmaster Radio’s SEO 101,  John Carcutt and Ross Dunn did a great job interviewing Google Places and local search expert Mike Blumenthal, who talked all about recent changes in local SEO as well some of the top things local businesses need to know about local online visibility.  I definitely recommend you listen to the full interview here, but if you’re time challenged, below are some key nuggets taken from Mike’s comments…..

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