Category Archives: Google Places

Local Digital Marketing Basics: A Quick Primer on Priorities

Basics of digital marketing start with searchAt the BlueglassX conference several weeks ago, I was having a conversation with fellow panelist David Mihm prior to our Local Search Session about a fact related to local businesses digital marketing priorities that amazed both of us.  Far more local businesses have set up a Facebook page then have claimed a Google Place page, by what David has estimated in the past to be a factor of 3 to 1. And as BIA Kelsey recently announced (as reported by Search Engine Land as well as local search expert Mike Blumenthal)- “An astounding 41.7% of SMBs surveyed by BIA/Kelsey say they see Facebook most importantly as a (customer) acquisition tool”.

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Review Management: Going On Offense With A Proactive Plan

Yesterday I recapped a great Webmaster Radio  interview John Carcutt and Ross Dunn did with Google Places expert Mike Blumenthal, where he specifically talked about his philosophy about reviews.  It’s worth calling out one specific point he made during that interview that’s significant:

To me, a review is effective when a customer see’s it-  and the impact on the algorithm is secondary.  The value of a review is in the credibility it provides and the call to action on the part of  somebody seeing your  listing.

The key idea is that you shouldn’t be chasing reviews to increase your rank in the search engines, or have a knee-jerk reaction to every change in Google’s algorithm.

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Local Visibility 101: Getlisted University Teaches Michigan All About Online Marketing

Over 200 people attended the Local University event in Grand Rapids this past week and were given a firehose dousing of valuable information on increasing their online visibility.  Top National SEO experts David Mihm, Mike Blumenthal, Aaron Weiche, John Carcutt and Will Scott downloaded to the audience with the latest info on Local SEO, Social Media, Google Places and a whole host of valuable topics.

Here  are some highlight photos and videos from the event:

Getlisted University Michigan: David Mihm presents common site pitfalls

David Mihm takes the crowd through common website pitfalls

Getlisted University panel

L to R: John Denny, Mike Blumenthal, Will Scott, David Mihm, John Carcutt, Aaron Weiche

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