Category Archives: Facebook

A Primer On The State of the Internet 2012

The Future of the Internet: A primer on where digital trends are movingThe analysts at Business Insider Intelligence just recently released an overview of where we are in the evolution of the Internet in 2012. The data they collected was one of the best summaries I’ve seen recently covering the shifts happening in the digital world- a great overview for newbies and veterans alike who want a high-level orienting picture of the industry.  I recommend you view the entire deck, but since it’s fairly long I’ve pulled what I think are the most striking slides and collected them below with some commentary.

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The Power of The Search and Social Combo Meal

When we talk to clients, we often find they think about search and social media programs as completely separate efforts.  They’re either very focused on search (either PPC or SEO), or they’re highly motivated to get Facebook working for them (since most people believe Facebook equals social these days).  Thinking this way—that search and social are distinct and separate efforts—is a shame, because the true power for your business is having both programs in place working in perfect sync.  As Jay Baer has eloquently
described, “search and social are PB&J”– and there are a whole bunch of good
reasons why you should thinking about them as your next combo meal.

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