Category Archives: Local Media

A Primer on Digital Marketing Services: The Fastest Growing Segment of Local Media

Primer_on_Digital_Marketing_ServicesIn the last 9 months, a series of reports and research have begun shining the spotlight on a segment of the Local Media market that– up until now– has been under the radar for many.  It’s called Digital Marketing Services, and as Borrell Research recently commented in their first report on the topic: “Suddenly digital advertising is yielding the spotlight to digital services…local advertisers are spending two and half times more on these online marketing services then they do on things like (untargeted) banner ads…”

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The Future of Local Media Sales: The Digital Rockstar

“The future is already here — it’s just not very evenly distributed.”
-William Gibson

Anyone who has talked at length with me knows I have a few opinions about media sales reps.  I worked at an ad agency for over a decade and had countless reps call on me. I’ve worked alongside Digital Sales reps since my ad network days at CMGI’s AdSmart in 1997.  And the reality is that today we are going through a seismic change as to what makes someone highly successful in the local media sales job. The change is not apparent everywhere yet.  In fact I would argue that there are only a few excellent examples out there right now of who this person is. But I’ll give you one prediction: given the pace of change in the media business, if within 4 years you look in the mirror and you don’t see signs of the person I describe below, you may need to think about the burgeoning opportunities in plastics.

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