Tag Archives: Digital Marketing Services

A Primer on Digital Marketing Services: The Fastest Growing Segment of Local Media

Primer_on_Digital_Marketing_ServicesIn the last 9 months, a series of reports and research have begun shining the spotlight on a segment of the Local Media market that– up until now– has been under the radar for many.  It’s called Digital Marketing Services, and as Borrell Research recently commented in their first report on the topic: “Suddenly digital advertising is yielding the spotlight to digital services…local advertisers are spending two and half times more on these online marketing services then they do on things like (untargeted) banner ads…”

Continue reading