Over 200 people attended the Getlisted.org Local University event in Grand Rapids this past week and were given a firehose dousing of valuable information on increasing their online visibility. Top National SEO experts David Mihm, Mike Blumenthal, Aaron Weiche, John Carcutt and Will Scott downloaded to the audience with the latest info on Local SEO, Social Media, Google Places and a whole host of valuable topics.
Here are some highlight photos and videos from the event:
David Mihm takes the crowd through common website pitfalls
L to R: John Denny, Mike Blumenthal, Will Scott, David Mihm, John Carcutt, Aaron Weiche
Getlisted Faculty John Carcutt and David Mihm pose for the press corps
Mike Blumenthal (aka Professor Maps)—one of the world’s top experts on Google Places—responds to a question about how google differentiates between organic and Places search results. The somewhat technical response: “Who the heck knows?”
Question for the panel: how do you respond to the issue that traffic is increasing but conversions aren’t? Getlisted Faculty give some valuable tips….
Question from the audience: in the search results- how do you get the links under your site, and how do you control which show up? John Carcutt responds describing the factors of site content and navigation structure….
The Getlisted faculty summarize their key take-away thoughts for the audience.
About John Denny
John’s digital experience dates back over two decades, to before the web was born. He is currently VP Marketing for Advance Digital, and is a regular writer and speaker on topics including Search, Social Media, Content Marketing, Local Media and the Digital Marketing Revolution.
I’ve been working in marketing and advertising since 1985, online marketing since 1992, and had my first experience with the revolution that is search working with the pioneering AltaVista search engine in 1996. I’ve run $100 million TV campaigns for Fortune 500 companies and lived the wonderful, reliable era of mass advertising and long client lunches by the Four Seasons LA pool. And what I can tell you having done this for a while is the safe and predictable orbit of your marketing universe has ended. If you are a marketer, advertiser or just a business trying to get a few customers, disruption is here. All that you need to do to get done what you need to get done, is changing very quickly. Social Media, Content Marketing, Search Engine Optimization, Paid Search, Analytics and Mobile Marketing are revolutionizing the way you get people to buy whatever it is you’re selling. And you either need to get on the bus and starting tooting the horn, or at the very least figure out how not to get run over. This blog is here to help you do that.
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