Over 200 people attended the Getlisted.org Local University event in Grand Rapids this past week and were given a firehose dousing of valuable information on increasing their online visibility. Top National SEO experts David Mihm, Mike Blumenthal, Aaron Weiche, John Carcutt and Will Scott downloaded to the audience with the latest info on Local SEO, Social Media, Google Places and a whole host of valuable topics.
Here are some highlight photos and videos from the event:
David Mihm takes the crowd through common website pitfalls
L to R: John Denny, Mike Blumenthal, Will Scott, David Mihm, John Carcutt, Aaron Weiche
Assuming you haven’t been living under a rock the last 10 years, you’ve been getting the drift that some things may be changing in your marketing world. But it’s not always easy to remind yourself that you need to be thinking a whole new way, and be developing entirely new skill sets to make yourself relevant to what’s going on. So here are a few “wake up and smell the coffee” articles about the shifts going on, and what you need to do about it.
Snooze Alarm Number 1: “The Future of Advertising” from Fast Company
The first point of view is “The Future of Advertising” from Fast Company. If you are an ex-Ad Agency person like me– and you know a whole lot of people who used to work in the traditional agency business who hung on to that melting iceberg of traditional mass media ad strategies right down to its ice-cube size nub– this is quite a read. Here are the some key take-aways:
I talk to local businesses every day about their visibility in search results. And what amazes me is how many have no idea what their Google Place page is. I’ll pull it up in front of them, show them the information that Google, in one tidy page, has compiled on their business. And there is this kind of amazed reaction- “Hey- will you look at that!” Kind of like magic.
When we talk to businesses about search engine optimization, one of the first things we do is check out their site to see how sophisticated they are about optimization. And one of the quick “tricks” our team uses is get a sense of whether any of the most basic SEO work has been done, is to check the page title. A page title that includes the important keywords consumers are using to find the business, and that is well written, tells us (in about 3 seconds) how much the people we’re potentially working with actually know. You’d be amazed at how many page titles say “Home” (Now if you look right now at the page title of your home page and it says “home”, you can immediately put yourself in the remedial class with a test score that doesn’t even give you credit for signing your name. You need help).